How to Repurpose Your Content and Maximize Its Reach
As a marketer, you know that creating quality content is one of the most important aspects of your job. But once you've created that content, what do you do with it? Do you just let it sit on your website, hoping that people will find it? Of course not! You need to repurpose your content and maximize its reach.
Repurposing your content means taking existing content and transforming it into something new. This can be done in a variety of ways, including turning blog posts into videos, creating infographics from statistics, or repackaging old content into an ebook. By doing this, you are extending the lifespan of your content and reaching new audiences who may not have seen it before.
Step 1: Assess Your Current Content
The first step to repurposing your content is to assess what you already have. Go through your blog archives, social media posts, and any other content you've created. Look for pieces that are still relevant and popular, and see if there are any ways you can give them a new life.
Step 2: Determine Your Goals
Before you start repurposing your content, it's important to determine your goals. Are you trying to attract new leads? Are you trying to educate your current customers? Do you want to increase brand awareness? Once you know what you're trying to achieve, you can start to repurpose your content in a way that aligns with those goals.
Step 3: Choose Your Repurposing Strategy
There are many different ways to repurpose your content, so it's important to choose the right strategy for your goals. Here are a few examples:
- Turn blog posts into videos: Take your most popular blog posts and turn them into short, engaging videos. This not only extends the lifespan of your content, but it also appeals to a different audience who may prefer video content over written content.
- Create infographics: Turn statistics and data from your blog posts into visually appealing infographics. This is a great way to attract new leads and share your content on social media.
- Repackage old content into an ebook: Take a series of blog posts on a particular topic and turn them into an ebook. This is a great way to give new life to old content while also creating a valuable resource for your audience.
Step 4: Implement Your Strategy
Once you've chosen your repurposing strategy, it's time to implement it. This may involve working with a video production company to create videos, hiring a graphic designer to create infographics, or working with a freelance writer to create an ebook. Whatever your strategy, make sure it aligns with your goals and that you have the resources to make it happen.
Step 5: Promote Your Repurposed Content
Once you've repurposed your content, it's important to promote it. Share your videos on social media, include infographics in your email newsletters, and promote your ebooks on your website. By promoting your repurposed content, you'll be able to maximize its reach and attract new audiences.
Final Thoughts
Repurposing your content is a smart way to extend its lifespan while reaching new audiences. By following these steps and choosing the right strategy, you'll be able to get the most out of your content and attract new leads, educate your current customers, and increase brand awareness. So what are you waiting for? Start repurposing your content today!